Case studies › Alvin Farrier Supply
A 341% organic revenue lift for Alvin Farrier Supply
A top Texas farrier supplier expanding from brick-and-mortar to DTC · Equestrian Supply · Houston, TX
Results at a glance
- Monthly organic revenue: Baseline → +341% 8 months
- Monthly organic traffic: Baseline → +915% clicks
- Page 1 keyword rankings: 0 → 200 keywords
Background
Alvin Farrier Supply is one of the top farrier equipment suppliers in Texas. They sell products like horseshoes and hoof-care supplies to horse owners through both a brick-and-mortar store and their online shop.
The challenge
Alvin Farrier Supply's biggest bottleneck was that 90% of revenue came from their brick-and-mortar location, which made growth unpredictable and capped them at the Houston market.
They wanted to sell nationwide to open a new revenue stream and reach new customers. Most buyers become repeat customers once they enter the ecosystem, so the upside was significant.
What we did
This was a foundational e-commerce SEO build.
First, we wrote unique descriptions for every product, then split the catalog into specific, search-driven categories built around our proprietary Keyword Database.
Next, we drove top-of-funnel traffic to the site with blog posts that linked directly to relevant products. Each post was written to send readers toward a product.
Those positive user signals strengthened the product pages too, pushing many of their primary products to the top of Google.
A 341% organic revenue lift in eight months.
Alvin Farrier Supply saw major gains in both traffic and rankings, producing a 341% increase in organic revenue in just eight months. Organic traffic jumped more than 900%, and the store began ranking for over 200 page-one keywords, mostly direct product and collection pages.
Their revenue is now diversified between online and brick-and-mortar, letting their products reach new markets across the USA and beyond.
- +341%: Monthly organic revenue
- +915%: Monthly organic traffic
- 200: Page 1 keyword rankings
- Nationwide: Expanded from Houston-only to USA-wide
Want results like this?
Tradewinds Media builds organic revenue for DTC e-commerce brands across Google and AI search. See our SEO agency for ecommerce and AEO & GEO agency for ecommerce services, or book a call. Client outcomes are not a promise of future results.